Embroidery in the USA

From the mid- to late-1900s, embroidery was big business in the United States. And with the South’s abundant cotton production, South Carolina was at its center.

Movement Overseas

But as cheap labor became available overseas, business went with it. Gradually, large-scale embroidery in the United States became harder and harder to sustain—and most of that which remained used old, inefficient machinery.

Coming Back Home

Shortly after the New Millennium, however, a shift began unfolding in large-scale manufacturing countries, like China. As wages increased, the advantages of overseas production decreased, opening the door to bringing business back home to the United States.

New Standards

New American Embroidery was launched in 2010 from the expertise of Bella Embroidery, a company with a long-respected history. The “New” in our name is significant, reflecting that embroidery in the USA isn’t what it used to be. We’re established with the latest machinery and are setting the standard for clean, modern, American-made embroidery.

Innovation & Technology

As large-scale embroidery is set to return to South Carolina, few local businesses are equipped with the technology required to truly be competitive. New American Embroidery is one company that has kept up with advances in the embroidery industry. It has been running the latest machinery from its headquarters in Travelers Rest, South Carolina, for quite some time now—positioning it to take back business that was previously sent abroad.